Systems & Operations
Distribution Is the New IP
Here is the 3 / 2 / 1 behind the article: 3 places value may be moving: Customer access. Trusted channels. Embedded workflows. 2 questions worth asking: What advantage are we building that will still matter if the next product can be copied faster? What partner, channel, or community already has the trust we are trying to earn one buyer at a time? 1 leadership move: Project yourself 18 months into the future and report back with the smallest adjustment your team should begin making now. That is the basis of this week’s article: Distribution Is the New IP
